Update (12/10 5:15am): Best Buy is now discounting even more Apple products – iPad Air 2 $125 off, iPad mini 4 $100 off, Mac deals, and more.

From 9to5Toys.com:

Apple Watch is at the top of many holiday wish lists this year and luckily for gift shoppers it’s received numerous discounts since Black Friday. In fact, Target and B&H are both offering significant Apple Watch promotions right now.

This morning Best Buy jumped into the fray with the best straight up Apple Watch deal we’ve ever seen: $100 off any Apple Watch Sport or Apple Watch model. More than 20 different watch configurations are eligible for this discount. The smaller 38mm Sport models start at just $249 with free shipping. In comparison, past deals only offered a savings of $50 on Sport models and some also tossed in a free gift card. Best Buy’s deal represents the lowest out-the-door price we’ve seen for any Apple Watch in new condition.

Use your savings to grab a charging dock for your nightstand or desk. I’d recommend Nomad’s Apple Watch Stand (on sale for $41), Twelve South’s HiRise ($50), or one of Spigen’s low-cost options (from $11).

Apple Watch Best Buy