Apple’s PRODUCT(RED) devices have taken center stage on the company’s website today. In partnership with (RED), Apple has announced that it will be redirecting 100% of eligible proceeds of its PRODUCT(RED) devices and accessories to the Global Fund’s COVID‑19 relief efforts from now until June 30.
ProductRED Stories December 1, 2020
ProductRED Stories October 16, 2020
Apple’s newest products announced during its September Apple Watch and iPad event are now available to order. That includes the iPad Air and PRODUCT(RED) Solo Loop and Braided Solo Loop that feature a seamless, minimalist design.
ProductRED Stories December 1, 2015
Update: Tim Cook has now tweeted about the logo change, being made globally.
[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]
Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.
When you buy (PRODUCT)RED™ merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.
Add a World AIDS Day geofilter to a Snapchat photo today to help (RED) raise $3M from Bill Gates
Add a World AIDS Day sticker – or geofilter – to a Snapchat photo today, and The Bill and Melinda Gates Foundation will donate $3 to (RED). The LA Times reports that it hopes to raise as much as $3M from the initiative – something that could be achieved if just 1% of Snapchat users joined in.
You can also raise $3 by sharing a themed video clip on Instagram.
If you’re willing to part with a little cash, donating to the cause will buy you entry into one or more of a range of competitions with prizes like a bike ride through Central Park with Bono, a trip to the Games of Thrones set and meeting Snoop, Jimmy Kimmel, George Clooney, Matt Damon and more.
Apple is also joining in, with an iPhone 6s leather case in (what else) red.
ProductRED Stories November 27, 2014
Apple’s Black Friday deals are now live: get a $25-100 (PRODUCT)RED iTunes gift card on qualifying purchases
As we noted earlier this week, Apple is now offering a one-day-only deal on its products for Black Friday. Customers who purchase qualifying Apple products will receive a (PRODUCT)RED iTunes gift card valued from $25 to $100 depending on the product.
Below you’ll find a full list of the qualifying products for each denomination:
- iPod touch – $25
- iPod nano – $25
- Apple TV – $25
- Select Beats by Dre headphones – $25
- Any iPad – $50
- Any Mac – $100
Apple is also donating the proceeds from many specially-marked iOS apps to the Global Fund to Fight AIDS until December 7th.
ProductRED Stories December 18, 2013
After three years without a substantial update and several months of teasing and promoting, Apple has finally announced that tomorrow it will begin selling the newly designed and more powerful Mac Pro it first showed off at WWDC back in June. (Full press release below.)
The road was certainly not rapid between update cycles with two years of nary a word on whether or not the Mac Pro line had any life left in it and a full year of teasing and promoting the 2013 model being released tomorrow. Let’s take a look at the Mac Pro saga that led to today’s debut… expand full story