ProductRED Stories December 1, 2015

AAPL: 117.34

-0.96

Update: Tim Cook has now tweeted about the logo change, being made globally.

[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]

Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the RED.org website as well …  expand full story

Add a World AIDS Day geofilter to a Snapchat photo today to help (RED) raise $3M from Bill Gates

Add a World AIDS Day sticker – or geofilter – to a Snapchat photo today, and The Bill and Melinda Gates Foundation will donate $3 to (RED). The LA Times reports that it hopes to raise as much as $3M from the initiative – something that could be achieved if just 1% of Snapchat users joined in.

You can also raise $3 by sharing a themed video clip on Instagram.

If you’re willing to part with a little cash, donating to the cause will buy you entry into one or more of a range of competitions with prizes like a bike ride through Central Park with Bono, a trip to the Games of Thrones set and meeting Snoop, Jimmy Kimmel, George Clooney, Matt Damon and more.

Apple is also joining in, with an iPhone 6s leather case in (what else) red.

Via Engadget

ProductRED Stories November 27, 2014

Apple’s Black Friday deals are now live: get a $25-100 (PRODUCT)RED iTunes gift card on qualifying purchases

As we noted earlier this week, Apple is now offering a one-day-only deal on its products for Black Friday. Customers who purchase qualifying Apple products will receive a (PRODUCT)RED iTunes gift card valued from $25 to $100 depending on the product.

Below you’ll find a full list of the qualifying products for each denomination:

Apple is also donating the proceeds from many specially-marked iOS apps to the Global Fund to Fight AIDS until December 7th.

Better yet, save 25% on an iTunes gift card without buying any new hardware. We’ve been posting the best Apple deals on 9to5Toys throughout Thanksgiving and Black Friday.

ProductRED Stories December 18, 2013

After three years without a substantial update and several months of teasing and promoting, Apple has finally announced that tomorrow it will begin selling the newly designed and more powerful Mac Pro it first showed off at WWDC back in June. (Full press release below.)

[tweet https://twitter.com/tim_cook/status/413335029264429056]

The road was certainly not rapid between update cycles with two years of nary a word on whether or not the Mac Pro line had any life left in it and a full year of teasing and promoting the 2013 model being released tomorrow. Let’s take a look at the Mac Pro saga that led to today’s debut… expand full story

The best 4K & 5K displays for Mac

ProductRED Stories December 11, 2013

iPodfather and Nest CEO spotted showing off (RED) Mac Pro, Gold EarPods (Updated)

Famed former head of Apple’s iPod devision and current founder and CEO of Nest Tony Fadell was recently spotted showing off the Jony Ive-designed and auctioned Product (RED) Mac Pro and Gold EarPods.

It’s unclear whether Mr. Fadell was the buyer at either auction, but both photos suggest he is the owner of both one-of-a-kind treasures from the company he helped build strong in the early 2000’s.

The Mac Pro sold at auction for $977,000 while the EarPods went for just under half a million dollars at $461,000.

Update 12/13/2013: A day and a half following the original tweets showing Tony Fadell photographed with the auctioned products, Mr. Fadell has clarified that he is not the owner of either.

ProductRED Stories November 22, 2013

The Charlie Rose Show has tweeted that Jony Ive and Marc Newson are interviewed on the show, which aired last night in some markets and is shown tonight in others.

[ooyala code=”NnaG1raDqtQJgUvvrjx6fWautfqKsifC” player_id=”null”]

The two previously appeared in a five-minute video talking about the items they designed for tomorrow’s charity RED auction, which include special editions of the Mac Pro and Leica M camera, and an aluminum desk …  expand full story

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