You may have already read Apple Senior VP Jony Ive and designer Marc Newson discussing their design pieces of the Sotheby’s Product(RED) auction, and now you can watch them go into more depth in the above video. The designers focus on pieces such as a brushed aluminum table and Ive touched upon the prototyping and manufacturing process that went into the Leica camera. Besides those items, the pair redesigned some Apple products such as a Red-colored next-generation Mac Pro. (Warning: Bono gets NSFW at the end).

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One Response to “Jony Ive and Marc Newson talk on video about Sotheby’s (RED) auction items”

  1. rettun1 says:

    Its great to hear Jony talk when it isn’t scripted up the arse (a la Apple product videos as of late)

    But I love that watch at 1:57, very very nice