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GarageBand, Star Walk, Threes and more apps go (RED) until December 7th, all proceeds going to charity

A range of apps have been updated today with limited-time promotions, in aid of the (RED) charity. Apple has participated in the event with an update to GarageBand, offering a limited-edition In-App Purchase that makes over 300 new drum, guitar, synth and bass loops available as an In-App Purchase. All proceeds from the sale of this expansion pack go directly to the (RED) charity, which sends the money to the Global Fund to fight AIDS, Tuberculosis and Malaria. The In-App Purchase, which is priced at $0.99, will be available until December 7th.

Other notable developers are also participating, many of which including exclusive additional content. For example, Threes has been updated, with a fresh red theme and updated icon. Monument Valley has added one special (RED) level, Star Walk has added exploration of Mars, The Red Planet. The popular drawing app, Paper, has also participated with a red application theme and icon. The ‘Over’ app has made special edition font and artwork packs available for purchase. djay and Heads Up! are also taking part in the event. Like GarageBand, 100% of proceeds of app and IAP sales go to the (RED) fund.

Also included in the promotion: Angry Birds, Clash of Clans, FIFA 15, Clear, Cut The Rope 2. More are no doubt rolling out to the Store and we expect Apple to add a featured (RED) category soon collating them all.

Apple has gone all-out with this GarageBand update, even changing the app icon as seen above to a shade of red. Upon opening the app, users asked to buy the loops bundle to help AIDS with a (RED) themed introduction sequence. The loops are designated with a red icon inside the app itself, in contrast to the usual blue color. As of June, Apple’s (RED) promotions (which have included special-edition iPods and such in the past) totalled $75 million. Apple is the biggest contributor to the scheme.

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Comments

  1. Liam Whiteley - 9 years ago

    Also the Djay and Heads up! apps have both gone red. I’m liking this collaboration with the many apps Apple. Cool stuff.

  2. dugbug - 9 years ago

    Trying to purchase the monument valley chapter but it just says purchase failed. Anyone able to buy it?

    • dugbug - 9 years ago

      It finally let me purchase the chapter.

  3. Roger Canales - 9 years ago

    Also Cut the Rope 2!

  4. Fabian Lucas - 9 years ago

    Kitchen Stories is also RED.

  5. smigit - 9 years ago

    The SIMS Freeplay has also jumped on board, with in app purchases between now and Dec 7 apparently going to (RED).

    Good to see a bunch of developers supporting the cause.

  6. AeronPeryton - 9 years ago

    I can’t believe the update description for GarageBand actually says “monies”.

  7. Juliana Fitzwater Julia - 9 years ago

    A whole new stage of Monument Valley! This is awesome. and Great business app “Office ToGo” for your iPhone and iPad . Get in apple store :-)

Author

Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.