Update: Tim Cook has now tweeted about the logo change, being made globally.

[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]

Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the RED.org website as well … 

In addition to the red iPhone 6s leather case noted yesterday, the project features a (RED) version of the Beats Solo2 headphones as its headline product. The technology section also includes (RED) models of the iPod shuffle, nano and touch, plus iPad Air Smart Cover and iPad Air 2 Smart Case.


Apple’s website currently has (RED) as the first of five features in its homepage carousel, the others being its Christmas ad, gift-finder, iPad Pro and iPhone 6s.


If you’re confused by the various versions of (PRODUCT)RED and (RED) brandings, it’s all to do with a compromise reached with Steve Jobs …

RED App Store

It’s not just the Apple Store either. The iPhone and iPad App Store is also featuring a collection of Supercell games, namely Boom Beach, Clash of Clans, and Hay Day, with (RED) packs to raise money for the initiative.

Top photo: Chochise Taylor

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear