Charlie Rose Show (@CharlieRoseShow) November 21, 2013
The two previously appeared in a five-minute video talking about the items they designed for tomorrow’s charity RED auction, which include special editions of the Mac Pro and Leica M camera, and an aluminum desk …
Product RED was an initiative created by U2 musician Bono as a way or raising both funds and awareness for fighting AIDS, tuberculosis and malaria in Africa through The Gobal Fund. Partner companies – which include Apple, Nike, American Express, Starbucks, Armani and Beats Electronics – create special RED-branded products, and pay a percentage of the profits to the charity.
The Global Fund is an international financing institution that fights AIDS, tuberculosis and malaria with a 21st century approach: partnership, transparency, constant learning and results-based funding.
Whether it is distributing mosquito nets to protect families from malaria in Honduras, training peer counsellors who work with teenagers diagnosed with HIV in South Africa, or providing equipment for the diagnosis of tuberculosis to clinics in Kazakhstan, partners in each country fighting the pandemics find support from the Global Fund.
The Global Fund to Fight AIDS, Tuberculosis and Malaria was created in 2002 to dramatically increase resources for the fight against the three pandemics. It spurs partnerships between government, civil society, the private sector and communities living with the diseases, the most effective way to fight these deadly infectious diseases. The Global Fund does not manage or implement programs on the ground, relying instead on local experts. It works with partners to ensure that funding serves the men, women and children affected by these diseases in the most effective way.
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Update: Full Interview now live: