Mis-Fire: Amazon’s first foray into the smartphone market fails to impress

Amazon has finally stepped into the ring to take on the current champions of the smartphone market with its own device, the Fire Phone. In what essentially boils down to a smaller version of the Kindle Fire tablet, the Fire Phone packs a custom-built operating system dubbed Fire OS, a “dynamic perspective” system powered by four front-facing cameras that allow you to control the phone and access advanced information just by moving your head, and more.

Tonight the first reviews of the Fire Phone have hit the web, and while many see some potential in the device, Amazon still has quite a few issues to covercome if it plans to truly put a dent in this market. Below we’ve compiled some excerpts from these reviews along with links to the full write-ups.