Samsung’s exploding phones the result of a rush to beat the ‘dull’ iPhone 7 to market – Bloomberg
The root cause of the Samsung Galaxy Note 7 explosions and fires that forced the company to recall all 2.5 million devices sold was the company rushing to market ahead of the iPhone 7 launch, claim Bloomberg sources. Based on reports that the iPhone 7 would be a ‘dull’ upgrade, the company decided to take advantage by bringing forward its own launch.
The top brass at Samsung Electronics, including phone chief D.J. Koh, decided to accelerate the launch of a new phone they were confident would dazzle consumers and capitalize on the opportunity, according to people familiar with the matter. They pushed suppliers to meet tighter deadlines, despite loads of new features, another person with direct knowledge said. The Note 7 would have a high-resolution screen that wraps around the edges, iris-recognition security and a more powerful, faster-charging battery. Apple’s taunts that Samsung was a copycat would be silenced for good.
The move backfired in the most literal sense, and may ironically have contributed to the iPhone 7 selling better than expected …
