Apple and fashion retailer Burberry have announced that Burberry’s London-based fashion show next week will be captured entirely with the new iPhone 5s. Apple’s iPhone 5s, which was announced earlier this week, includes major camera enhancements with an improved aperture, dual-LED flash, and new camera software like slow-motion and burst modes.
“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”
While the iPhone 5s will officially hit stores on Friday, September 20th, Burberry’s show is on September 16th, so they will be getting early access to the device for this special partnership.
Update: Burberry has posted a new video (below) on their Instgram feed which spotlights the slo-mo feature of the iPhone 5s.
The full press release is available below: