What’s the best approach to delivering news to your Apple Watch? (Poll)
Re/code has an interesting look at the three different approaches major news organizations are taking to their Apple Watch apps.
The New York Times will dispatch one-sentence stories that answer the question, “Hey, did you hear?” in a conversational tone. The Washington Post will pick one story — say, an article about the end of tipping — and storyboard it like a movie or TV show, using a combination of graphics, images and text to adapt it for the 38 mm (or 42 mm) screen. CNN will let people personalize their news feeds by picking from among a dozen topics and choosing how they’d like to be notified (a tap on the wrist or no?).
News organizations weren’t particularly quick to adapt to the Internet, trying to stick to their existing business models in the face of rapidly-changing consumer behaviour, but this time the major players believe they are ready …