UpTo calendar app relaunches with a renewed, balanced focus on what matters
[youtube https://www.youtube.com/watch?v=HXELeBT8L2o]
When UpTo originally launched, it focused on being what it described as “half-social, half-calendar.” Unfortunately, that didn’t work out so well as the social side and the calendar side fought for dominance, resulting in an app that felt like it didn’t know what it wanted to be when it grew up.
Today the company behind UpTo is re-launching the app with a new design and a new focus: rather than trying to turn calendars into a social network, the app is now focused entirely on being the best calendar app it can be. That being said, the new version of the app is not entirely devoid of social features.
Keep reading to find out how the developers finally figured out how to balance these two sides to the software.
