Microsoft hits MacBook Air with Yoga 3 dance ad (Video)
It’s an epic dance-off between the new Lenovo Yoga 3 Pro and the MacBook Air. But does the MacBook Air stand a chance against the sleekness and multi-mode flexibility of the Lenovo Yoga 3 Pro? Nope. And once you add the touchscreen, it’s game over. The Yoga 3 Pro proves there’s more than one way to do what you want. Learn more at http://www.microsoft.com/yoga.
To me, it is interesting to see Microsoft taking the underdog approach. Desktop PCs [read: Microsoft Windows computers] still have huge market share but have been declining while MacBooks continue to grow every quarter. The ultraportable market is where the MacBook Air is the incumbent.
The MacBook Air hasn’t been updated dramatically in quite some time so Microsoft sees perhaps a weakness?
In Apple’s defense, this is a $1300 starting price computer which goes up against the starting $899 price of a MacBook Air, the Yoga’s bezels are huge, battery life is shorter and there is always the OS X vs. Windows arguement. But hey, it looks like a nice computer.