Opinion: Can Apple maintain its $100 tier flash storage pricing for iPhones & iPads indefinitely?
There’s a certain marketing genius to Apple’s tiered pricing for flash storage on its iPhones and iPads. Since customers can’t add…
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Opinion: Is Apple getting too greedy, and could that again backfire on the company?
In 1995, two years before his return to the company, Steve Jobs gave a characteristically blunt answer when asked why Apple…
Opinion: Is iBooks really gaining ground on Kindle, or do iBooks sales lag behind users?
I love the Apple ecosystem. It’s not perfect, and the gap between it and the Google alternative isn’t as great…
Opinion: What is really driving Apple’s new-found fondness for ‘free’?
Apple surprised many yesterday by making the update to OS X 10.9 Mavericks free, rather than the $20 it cost…
Opinion: Has Apple finally promoted iCloud from a hobby to a serious service?
I wrote a piece last month arguing that it was time for Apple to up its iCloud game, showing that…
Opinion: With all of the new Apple data centers, is it time for iCloud to get serious about storage?
The Apple ecosystem is a large part of why I stick to an all-Apple line-up for my laptops, tablet and…
Opinion: Now is the time for Apple to enter the VR market, but it shouldn’t go all in
Apple has long been rumored to have an interest in the virtual reality market, but the company itself has always…
Opinion: Could Apple’s integrated streaming music service decimate the competition?
When Apple enters a new business, you know it’s not going to do so in a half-hearted, small way. When it…
Opinion: Google’s new Photos may just have won my library away from Apple
My relationship with Apple’s hardware is simple: I’m happily locked in, and not changing platforms any time soon. But my…