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Apple cuts iAd minimum spend in half to $500,000

To broaden the appeal of iAd and let smaller companies advertise on the platform, Apple has cut the minimum amount of spend to $500,000 reports AllThingsD.

This should bring more ads into Apple’s platform, which according to some recent reports has had trouble filling developer’s ad spaces.  With more and smaller campaigns, Apple can also better target apps that can bring in revenues to developers.

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Avatar for Seth Weintraub Seth Weintraub

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