Update: Mostly not true
According to The Next Web, Apple is in negotiations to acquire criticized photo/video-sharing company Color. The deal is reportedly “done,” though final papers are apparently yet to be signed. Color Founder Bill Nguyen, who happened to found a company Apple previously acquired (Lala), reportedly has been building new versions of the Color app to demo to Apple SVP Eddy Cue. The Next Web claims the deal is in the double-digit millions of dollars. With Color’s recent pivots in product along with surrounding criticism, we are naturally somewhat skeptical that Apple would move to acquire them. Apple and Color have yet to respond to The Next Web‘s report. Yesterday, news broke out that Apple has acquired an HTML-focused company called Particle.