The photo used on the hardback, taken by Albert Watson in 2006, was based on the pose of the much earlier photo used on the paperback, taken by Norman Seeff in 1984 – the year the Macintosh was launched. Steeff also took the famous photo of Jobs posing with that Mac, which Time used as its cover photo for its commemorative issue shortly after his death …
When shooting the 2006 version, Watson apparently said to Jobs, “Think about the next project you have on the table,” and then just before he shot the photo, “Think about instances where people have challenged you.”
The hardback edition of the biography sold over 379,000 copies in its first week and became the top Amazon best-seller of 2011 in just 45 days. The book is also available as an ebook on iTunes, but this is the first time it has been made available in paperback form.
The paperback price has not yet been announced, though Amazon has an incomplete pre-order page showing it as $17.99. However, you may not want to wait until September as the hardback, originally sold for $35, is currently available on Amazon for the slightly lower price of $17.74.