iPhone should be rebranded, says the man behind the i prefix
The man responsible for the i prefix in Apple products says that the convention is now meaningless, and that the…
The man responsible for the i prefix in Apple products says that the convention is now meaningless, and that the…
[youtube=http://www.youtube.com/watch?v=VvUJpvop-0w&feature=player_embedded] Ken Segall, author of “Insanely Simple: The Obsession that Drives Apple’s Success“, talks with Techland’s Harry McCracken at a Computer…
Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised…