Apple searching for new ad agencies following court revelation that Schiller was furious at Media Arts Lab
Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest…
Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest…
Patent trials generally aren’t the most exciting of events, but documents revealed through the second Apple vs Samsung case are…
Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that…
Phil Schiller’s real testimony in the Apple v. Samsung damages trial will come later today, but he put the importance…
[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU] Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the…
When Apple SVP Phil Schiller pointed us to a story earlier this week that Samsung was artificially inflating benchmark scores for its…
At the launch of Apple’s third-gen iPad, the company’s Marketing Chief Phil Schiller claimed the device’s new A5X processor with…
We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google…
As the retrial to settle the damages in the Apple vs Samsung patents case reaches its closing arguments, Samsung’s lawyer…