New book ‘Insanely Simple’ focuses on Apple’s simplicity, releases in April
There are people—yours truly included—who felt genuinely dumbfounded having read both the authorized “Steve Jobs” biography by Walter Isaacson and…
Search Results for Insanely Simple: The Obsession That Drives Apple’s Success
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Author Ken Segall details fight between Jobs and Ive, reveals the iPhone’s surprising first name
Ken Segall, a former Apple consultant and subsequent author, recently revealed a couple of anecdotes on the late CEO Steve Jobs while…
Steve Jobs almost engaged in Willy Wonka fantasy but was foiled by California law
Update: Ken Segall’s Insanely Simple book just landed in the iBookstore for $12.99. Full excerpt after the break. There are a…
