Samsung is continuing its anti-Apple rant with a new television commercial titled “Samsunged.” Once more, the South Korean conglomerate laughs off those who would wait in line for a new iPhone. The commercial opens with the familiar scene as line waiters get a visit from their Galaxy SII-toting friend, and they promptly feel envious over his phone’s turn-by-turn navigation capabilities.
When asked by a girl waiting in the line how much he had paid for the navigation app, the Android person responded: ”I didn’t, Galaxy S II just has it – it just comes with it.” To that, one of the Apple fans remarked angrily: ”Ooooh, we just got Samsunged!”
It is also worth noting that the advertisement subtly pokes fun at the iPhone 4S’s same design as the iPhone 4, as well as its widely reported battery issues. The commercial starts out with the line’s awaiting customers eagerly watching a streaming video of the device they are hoping to buy being unveiled online, and upon seeing the device, one customer sighed: “Awe, that looks like last year’s phone.” The scene immediately transitions into the Galaxy S II user bringing his friends a white smartphone charger, presumably because their device’s battery is almost dead.
Apple fans are obviously going to be seeing more of these advertisements as the Super Bowl approaches. It is certainly interesting, though, that these commercials paint Samsung customers as hipsters.