Samsung is continuing its anti-Apple rant with a new television commercial titled “Samsunged.” Once more, the South Korean conglomerate laughs off those who would wait in line for a new iPhone. The commercial opens with the familiar scene as line waiters get a visit from their Galaxy SII-toting friend, and they promptly feel envious over his phone’s turn-by-turn navigation capabilities.
When asked by a girl waiting in the line how much he had paid for the navigation app, the Android person responded: “I didn’t, Galaxy S II just has it – it just comes with it.” To that, one of the Apple fans remarked angrily: “Ooooh, we just got Samsunged!”
It is also worth noting that the advertisement subtly pokes fun at the iPhone 4S’s same design as the iPhone 4, as well as its widely reported battery issues. The commercial starts out with the line’s awaiting customers eagerly watching a streaming video of the device they are hoping to buy being unveiled online, and upon seeing the device, one customer sighed: “Awe, that looks like last year’s phone.” The scene immediately transitions into the Galaxy S II user bringing his friends a white smartphone charger, presumably because their device’s battery is almost dead.
Apple fans are obviously going to be seeing more of these advertisements as the Super Bowl approaches. It is certainly interesting, though, that these commercials paint Samsung customers as hipsters.
Samsung kicked off this unusual campaign last November with a television commercial that enraged many Apple fans, especially the faithful who take part in Apple’s theatrical product launches. Two weeks later, Samsung set up a Facebook page portraying iPhone as an old-school device. Then, the company aired another commercial in the run-up to Christmas that downplayed the importance of iCloud and iTunes Match. In between those commercials, Samsung also posted numerous variations regarding the anti-Apple theme. In addition, the company poached an iPhone ad actress for its Galaxy Tab commercial, but removed it upon “discovering” she already made an appearance in Apple’s iPhone 4S advert.
Samsung went on the record and said it was “excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners.”
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