Sony Music jacks price of Whitney Houston music immediately following her death

Cover of "Ultimate Collection"

Cover of Ultimate Collection

The Guardian reported that Sony Music, upon hearing of the death of its recording artist Whitney Houston, lifted the price of her album to reap extra money.

The music giant is understood to have lifted the wholesale price of Houston’s greatest hits album, The Ultimate Collection, at about 4am California time on Sunday. This meant that the iTunes retail price of the album automatically increased from £4.99 to £7.99.

Houston’s The Ultimate Collection, originally released in 1997, was the second top-selling album on iTunes on Monday morning. Apple returned the album to its original price late on Sunday.

What can you say to that?