Guardian Stories January 29, 2016

AAPL: 97.34

3.25

Strange Guardian article finds a few people who don’t want to work at Apple, presents it as news

I’m a fan of the British newspaper The Guardian, whose news coverage and features are often excellent (disclaimer: I’ve written a few articles for it myself), but a piece it ran last night is just plain bizarre. It attempted to explain the company’s slowing salestemporary or not – by suggesting that software engineers no longer want to work there.

Tellingly, Apple is no longer seen as the best place for engineers to work, according to several Silicon Valley talent recruiters. It’s a trend that has been happening slowly for years – and now, in this latest tech boom, has become more acute.

The evidence presented for this? One freelance developer, one unnamed “startup executive,” one software designer and two recruiters. Among the reasons given are the culture of secrecy (doh!) and the fact that “Apple notoriously doesn’t serve free food, which was unusual in 2012 and, in 2016 Silicon Valley, shocking for highly prized and pampered engineers accustomed to perk.”

The one sensible reason given was that some engineers want to work on new stuff, rather than the latest iteration of an already successful product. This is true, but it’s hardly news that one employer isn’t for everyone …

Photo: Cameron Spencer/Getty Images via the Guardian

Guardian Stories July 30, 2014

After showing more journalists around its solar-powered North Carolina data center (where it is building a third solar farm), Apple says that its new focus for renewable energy is its supply chain. The Guardian reports that the sapphire factory in Arizona forms part of this initiative.

The company is also moving to install solar and geothermal power at a plant in Mesa, Arizona that has been manufacturing sapphire glass. Apple would not directly comment on the Arizona factory but the state’s governor, Jan Brewer, has publicly praised the company’s decision to relocate there and to use solar and geothermal in manufacturing.

Apple’s VP of environmental initiatives Lisa Jackson said that the company is conscious that its supply chain cannot claim the same green credentials as Apple itself …  expand full story

Guardian Stories July 16, 2014

ipad

The Guardian reports that Paul McCartney has released five of his classic albums as iPad apps, offering remastered audio tracks, videos, interviews, photos, and artwork from both albums and singles.

Five of his classic albums – Band on the Run, McCartney, McCartney II, RAM and Wings over America – have been turned into iPad apps by label Concord Music Group, and released through Apple’s App Store.

Surprisingly, despite the additional content, the cost of the apps is lower than buying just the albums alone…  expand full story

Guardian Stories January 10, 2014

iOS/Android market share vs. installed base visualized

 

As the Guardian‘s Charles Arthur points out, market share is a very different thing to installed user-base. The highly-detailed piece is worth reading in full, but the take-out is the bottom graph. That’s what the real world of U.S. smartphone users looks like. Or, to put it in two sentences …

Here’s the reality: at the time this was written, more than 40% of the smartphones in use in the US […] were iPhones. Only about 51% of the smartphones in peoples’ hands in the US are Android phones.

Smartphone adoption as a whole has grown at a rapid rate, and within that iOS and Android have, in the U.S. (and many other developed markets, I’m sure) grown at pretty much the same rate, with a rather modest gap between them.

Guardian Stories November 2, 2012

Apple removes Samsung apology from UK website, publishes altered newspaper ad

Yesterday, we told you the U.K. Court of Appeal in London ordered Apple to remove “inaccurate comments” from the Samsung apology posted on its U.K. website within 24 hours. As part of the initial ruling, Apple was also supposed to post newspaper advertisements in the country explaining the court ruled Samsung did not copy the iPad’s design. Today, Apple removed the apology from its U.K. website, but it has yet to publish an altered version removing the four paragraphs the court took issue with. Apple originally requested 14 days to make changes, but the judge rejected that request.

At least Apple’s newspaper ad did not include the “not as cool” statements the courts had a problem with. TheNextWeb posted the image above; showing one of Apple’s ads ran in this morning’s Guardian.

Guardian Stories October 9, 2012

New report suggests iPad Mini to be available with Wi-Fi only; 10-inch iPad to be updated for UK 4G network

Apple’s new iPad mini is expected to be announced Oct. 17; and with that launch date swiftly approaching, we have seen our fair share of rumors and leaks. A report from The Guardian today refuted a prior claim, claiming the 7.85-inch iPad mini will not include 3G or 4G and will stick with Wi-Fi instead.

Industry sources indicated to the Guardian that they do not expect to see 3G-capable versions of the iPad mini. That would allow Apple to produce it comparatively cheaply and to limit the top price of the product, while retaining mobile broadband connectivity for its pricier iPad line.

Being Wi-Fi only, it would put the iPad mini in-line to be a direct competitor with the Google’s Nexus 7 that also lacks 3G or 4G. The Amazon Kindle Fire was also without wireless capabilities until it received a refresh last month. Being without cellular connection would keep the iPad mini down on price. However, it seems like something Apple would at least make an option in fear of losing potential customers look to access data on-the-go. 

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