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Apple gave NBC’s Today a rare look inside its Maiden, NC data center during a segment on the company’s efforts to use more green energy (via AppleInsider). Apple’s NC data center is powered entirely by reusable energy, including a massive solar farm and on-site biogas cells.

Jackson notes that Apple sometimes generates even more solar power than it needs, which allows the excess to go toward supplying energy to the city’s power grid

The segment also includes a look at the inner workings of the data center, which serves as the center of Apple’s iCloud and other online operations. You can see the entire clip below.

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8 Responses to “Lisa Jackson gives NBC’s Today a look inside of Apple’s North Carolina data center”

  1. RP says:

    I gotta believe a part of it also has to do with over relying on the grid. Our electrical infrastructure is not the best right now, I would hate to be responsible for people’s data when another major blackout occurs.

  2. What is reusable energy? I have never heard of it. How do you reuse energy?

    • Dave Huntley says:

      Fundamental law of physics, energy cycles from one form to another.

    • thebums66 says:

      I believe reusable/renewable energy like solar does not need a “fuel” to create electricity. Therefore you are “reusing” the solar panel to create electricity where you can’t reuse the same barrel of oil or bucket of coal over and over.

  3. Of all the morning shows, why Today? They’re such a bunch of douchebags.

    Matt Lauer’s response and contribution to this piece is how ‘cold’ it is in the studio. He’s King Douchebag!

    And what’s up with the crappy video quality. Those old farts running NBC haven’t clued into the fact that HD is, and has been, the default resolution for the past 10 years. On top of that NBC is owned by Comcast. What gives?

    Oh right, Comcast hates any kind of web streaming or video. They pine for the old days of 1993 when downloads crawled along and cable was King. They’re actively waging war against net neutrality in an effort to ‘double-dip’ on video streaming. You pay for the service, and now they want the streamer to also pay for the service. In essence, they’re a bunch of douchebags too! Their cable boxes suck down 300 Watts/hr with no ‘real’ turn-off switch. They contribute 5 million tons of CO2 a year to the atmosphere. Now they’re reporting on how Apple does it better than anyone else. The Romans had Nero, we have Comcast.

  4. marcosmb920 says:

    Excellent the job that Apple is doing, well done