The BBC today announced it has begun selling its content through iTunes in the US.

BBC America programming will be made available for purchase and download to US iTunes users for the first time, in a strategic move to build cultural bridges across the Atlantic, initiated by BBC Worldwide.

"BBC is delighted to provide US audiences with the unique ability to purchase and download select award-winning BBC America programming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, BBC Worldwide America. "As the first UK broadcaster available in the US, BBC is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."

BBC shows now available on the US iTunes Store include the hugely succesful Torchwood, Robin Hood and hilarious comedy series, Little Britain. During the run of its new season, Robin Hood episodes will be available on iTunes 24 hours after they premiere on BBC America.

The BBC was the first UK broadcaster to offer television shows through iTunes in the UK. Shows cost $1.99.


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