Apple appears to be getting ready to launch its fourth Manhattan Store (just in time for the holiday shopping season).  This week the scaffolding was pulled back to reveal a red curtain covering over the structure.  The sign says "Opening Soon, Apple Store Upper West Side".

The new 67th St. and Broadway Store has been called "The most spectacular store in the chain".

The image of a red curtain hides the construction of Apple’s latest store. (Credit: David Carnoy/CNET)

iFoAppleStore has some renderings and a flyover video pasted below.

ifoAppleStore says:

 

the glass is 54 feet tall, 75 feet wide, and 30 feet deep and that when the plastic film is peeled off, the storefront will "present a blue-green, filtered view into the store, which building permits indicate will be one level above ground, and two below ground." A circular glass staircase will link the street level to the first basement level, while the sub-basement will house back-of-house operations, tipsters said.

 

 

http://vimeo.com/moogaloop.swf?clip_id=6754816&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ffffff&fullscreen=1

Flyover during construction

 

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