With the App Store now holding over 100,000 apps, one would figure that only a few would enjoy the type of success that the big guys get.  Appsfire’s agrees and has some actual numbers on what happens along the looooong tail:

  • Only 5 applications are on half of all iPhones/iPod Touch devices (FaceBook, AIM, Google?)
  • The 1000th ranked app, which is the top 1%, is installed on “only” 1.76% of iPhones/ iPod touches.  If there are 50 million devices out there, that is almost a million installations so that is still significant.
  • After 20,000, the apps have almost no installations. Meaning 80% of apps never get any sort of popularity.


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