If true, today’s Bloomberg report that Apple approached Admob about acquiring the advertising company just weeks before Google swooped in and purchased them would be a departure from Apple’s traditional business.  It would also underscore the increasing competition between former corporate “friends” who, only a few months ago, shared board members and interests in dethroning Microsoft from its monopolistic perch atop the computer world.

Apple contacted AdMob a few weeks before Google made its bid, said one of the people, who declined to be identified because the negotiations weren

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