According to new data compiled by Morgan Keegan (via AllThingsD), non-Apple revenues for the mobile computing industry made up of smartphones and tablets has remained stagnant for the last five years. In other words, revenues for the industry in Q4 2011 would have been roughly the same as in Q4 2007 without Apple.

To be specific: Revenues in Q4 2007 were approximately $37.93 billion for the industry (iPhone was introduced June 2007). Revenues almost doubled to $71.4 billion by Q4 2011. Take Apple out of the equation and those revenues in Q4 2011 drop to almost 2007 levels—approximately $37.97 billion. To put that in perspective: Apple reported $33.5 billion in mobile device revenues for Q4 2011, which is 47 percent of the $71.4 billion reported by the entire industry.

Tavis McCourt of Morgan Keegan noted the numbers mean Apple currently pulls in about 80 percent of operating profits while shipping 11 percent of the industry’s tablets and smartphones. The report also provided a chart (below) of earnings among the industry before taxes and interest:

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author