berlin

Apple’s first store in Berlin looks set to open the first weekend in May, reports German site iFun.

iFun posted photos showing the scaffolding coming down, and says that much of the interior is in place, with employee briefings pointing to the 4th May opening.

The site has previously posted very amateurish video of the interior before the furniture was installed. You may wish to mute your speakers before playing it …

Apple currently has ten stores in Germany, but this will be the first in the capital.

We’ve also had a tip that Apple plans to open its third store Swedish store, in Helsingborg. Retail staff recruitment has apparently begun, with no word yet on exact location. Apple currently has two stores in Sweden, in Malmö and Stockholm.

As astonishing as it seems now, Apple’s decision to open its own retail stores was viewed as a risky gamble when the company opened its first store in 2001. The company now has almost 400 stores worldwide, its US stores earning over $6,000 per square foot each year – beating even Tiffany and Harrods.

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