In May, we broke the news that Los Angeles Lakers superstar Kobe Bryant spent the day in Cupertino, California with Apple Senior Vice President of Design Jony Ive. Today, in an interview with Bloomberg’s Jon Erlichman, Bryant confirmed the meeting with Ive and shared some details behind the discussions. Kobe said that he has been calling up leaders across industries to learn more about their processes. He says he asked Ive what goes into the product creation process as Bryant moves to develop his own products as his basketball career winds down.
Bryant says that Ive also asked him how he prepares for basketball games, and Bryant compares his own work to the process of developing gadgets. Just like Ive has an end goal for a product and works to piece all the components together to reach that goal, Bryant says he has a goal for each basketball game that he takes many steps to work toward. We previously reported that Apple is partnering with Bryant and other athletes to test the company’s upcoming fitness and health wearable, but Bryant did not address those reports in this interview.
You can watch the interview with Bryant regarding Apple below:
For those interested, here’s the complete Bloomberg interview regarding Kobe’s post-basketball business plans and his documentary: