UK mobile network EE is offering six months of free Apple Music subscription to new and upgrading customers from 1st September – just in time to tune into the Apple Music Festival later this month.

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This offer is available from 1 September to EE customers on new and upgrading pay monthly handset or SIM only plans using iOS and Android devices. Apple Music is available for free for the first six months and then charged at £9.99 per month. Customers can cancel their service at any time.

EE says that the offer is being launched with a multi-million pound ad campaign featuring Kevin Bacon and Britney Spears.

So far, the company had just put up a ‘coming soon’ webpage. You can watch the TV ad below.

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