Following Apple’s milestone crossing of $1 trillion in market value earlier today, Tim Cook has sent a full memo to employees, calling the value a “milestone” but nothing the company focuses on…

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The memo was obtained in full by BuzzFeed News, who says it was sent to more than 120,000 Apple employees. In the memo, Cook explained that while the value is a milestone for the company, it’s “not the most important measure of our success.” Instead, Cook says that the financial results are simply a byproduct of Apple’s continuing innovation.

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

Cook goes on to say that Steve Jobs founded Apple with the belief that human creative would be capable of solving the biggest challenges. He goes on to remind his employees that they should focus on the future and the great work that he hopes the company will continue to do:

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges – and that the people who are crazy enough to think that they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Apple crossed the $1 trillion market capitalization milestone earlier today after months of speculation. While several analysts suggested that Amazon would be the first to hit the mark, Apple was successfully able to do so today.

Read Tim Cook’s full memo below and our full coverage of Apple’s incredible milestone right here.

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication, and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers, and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges – and that the people who are crazy enough to think that they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim


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