Skip to main content

Belfast Apple Store opened today, on the island of Ireland

The latest Apple Store opened today in Belfast, Northern Ireland – with local schoolchildren getting access to it ahead of the opening.

The location of the store is carefully described as being “on the island of Ireland” rather than “in Ireland” …

The island of Ireland

The complexity of the situation is such that almost any explanation is likely to offend somebody, even when offered by a man who has dual British and Irish citizenship.

The short version is that Belfast is the capital of Northern Ireland, which is part of the UK, while the rest of the island comprises the Republic of Ireland, a sovereign state otherwise known as Eire.

The term ‘Ireland’ can be ambiguous, and dictionaries offer two definitions – the island and the country – but it’s advisable to be specific when referring to the island.

Belfast is the latest Apple Store

The Irish News reports that the Belfast store is a new build, part of a new retail complex.

The tech giant’s new build unit at Belfast’s Cornmarket will open to the public at 9am on Friday morning as the retailer ends its 16-year relationship with the Victoria Square shopping complex […]

Apple becomes the latest new tenant of ‘The Keep’, the new retail complex developed by Alterity Investments on the former BHS site, which spans the block between Belfast’s Castle Lane and Cornmarket.

While it only opened today, some schoolchildren got early access.

The first members of the public to experience the new store are pupils from St Oliver Plunkett Primary School in Belfast, who took part in a special coding session on Thursday morning.

Apple said the ‘Learn to Code with Swift Playgrounds’ is in recognition of Europe code week, which aims to bring coding and digital literacy to everybody in a fun and engaging way.

As always with Apple Stores, it runs on 100% renewable energy, and the company says that it also uses more sustainable materials.

Top comment by Sid DeVikin

Liked by 5 people

Also visited it today (having been at the opening of its predecessor in September 2008).

Finally got to experience Vision Pro. Why didn’t anyone tell me how utterly spectacular the immersive experience is on these things?! (I know — lots of people did. But, to be fair, I don’t believe it can be adequately explained. It has to be personally experienced). If I had the spare cash I’d have bought one on the spot. Truly transformative tech. It took my (65-year-old) mind no time at all to adapt to using minor hand gestures to interact with it.

Also, nice new decor in the Store. Clean and warm. And the staff were as friendly as before. Overall, well worth the 4-hour round trip — from Ireland! 😄🤣🙃

😎🇮🇪☘️

View all comments

There’s a dedicated Apple Pickup area, a now-standard feature of more recent stores, allowing customers who place online orders for store pickup to have a faster and smoother experience.

The store also features an area dedicated to Vision Pro.

Check out the link for more photos.

Photo: Apple

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear