Apple is apparently pushing to turn its newly launched creative bundle into a brand of its own. Here are the details.
A new place to highlight creative work, hopefully
To mark the launch of Apple Creator Studio, Apple hosted an invite-only, multi-day event this week in Los Angeles, bringing together creators from around the world to showcase its new bundle of creative apps.
Now, Apple has launched @applecreatorstudio on Instagram, where it will likely highlight projects made with Apple Creator Studio apps.
The account currently has a single pinned post, featuring the same promo video Apple shared on launch day. Both the post caption and the account bio read: “The best creative apps for Mac and iPad in one subscription.”
Apple Creator Studio expands Apple’s presence on Instagram, which also includes accounts for Apple News, Apple Music, Apple TV, Apple Fitness+, among others, in addition to Apple’s main account.
With Apple Creator Studio’s account, Apple has the opportunity to highlight independent and emerging artists, and inspire users by showcasing what’s possible with its new creative bundle. Whether Apple will actually do that remains to be seen.
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