Skip to main content

Apple launches ‘How Did We Lose This World?’ site for Silo season 3

Avatar for Ryan Christoffel  | Jul 1 2026 - 11:04 am PT
2 Comments

Silo season 3 premieres Thursday night, and Apple has just launched a new website to promote the show. It’s called ‘How Did We Lose This World?’ and contains exclusive clips, cryptic images, and more.

Silo season 3 debuts this week, and new website lets you dive into the series’ lore

If you’re eager to dive deeper into the lore of Silo ahead of tomorrow night’s premiere, Apple has the answer.

howdidwelosethisworld.com is a new website that’s just launched as part of the Silo season 3 marketing campaign.

The site lets you click around accessing various files and folders as if using a virtual Mac desktop.

There are some exclusive clips from Silo season 3, alongside a variety of images related to the series. Some are easter eggs (e.g., the PEZ dispenser), others tease plot points for the new season, while still others just offer glimpses into the world of Silo.

Silo season 3 premieres Thursday night, July 2 at 9:00 p.m. ET / 6:00 p.m. PT.

Here’s the official summary for the latest season:

Based on Hugh Howey’s New York Times bestselling trilogy, season three of “Silo” reveals an origin story set centuries earlier, while continuing the saga of a dystopian society of 10,000 people living underground under mysterious circumstances. In the present, Juliette Nichols (Ferguson) survives her forced “cleaning” but returns with memory loss as the silo recovers from rebellion and faces a dangerous new threat. Meanwhile, in the “Before Times,” journalist Helen Drew (Jessica Henwick) and Congressman Daniel Keene (Ashley Zukerman) uncover a conspiracy that pulls them into a chain of events with catastrophic, irreversible consequences.

Have you found anything interesting on the new site for Silo? Let us know in the comments.

Apple TV is available for $12.99 per month, or you can get it discounted through the Apple One bundle.

Best iPhone accessories

Add 9to5Mac as a preferred source on Google Add 9to5Mac as a preferred source on Google

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Check out 9to5Mac on YouTube for more Apple news:

Comments

Guides

Apple TV

Apple TV

Apple TV is Apple's streaming device that access…

Author

Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.