We’ve long been awaiting the launch of the first touchscreen and OLED MacBook Pro, and a new report says that the official launch will take place at an Apple event on October 28. It says that Apple has begun sending invites to selected media representatives.
The same event will include the OLED iPad mini as well as an M6 original design MacBook Pro and iMac …
We were expecting a second Apple event later this month, and Bloomberg’s Mark Gurman says that this is now taking place in Los Angeles on October 28th. He had previously reported that it would happen a day earlier.
Top comment by Stephen
Given the 14” MBP with M5 Pro starts at €2,999, where exactly is the room for this new Ultra to co-exist in the even more stratospheric price range? Like fair enough if this was a new era for the MacBook Pro replacing the 2020 design with the thinner OLED touchscreen version. But for this to sit ontop of the lineup as the MacBook Ultra - you’re surely talking entry pricing at 3,500-3750€? That’s before you configure an M6 Max with higher RAM. For reference the M5 Max starts at €4899 in Europe. Does an M6/M7 Ultra even make sense in Laptop form factor? Surely thermal limitations will kick in fast?
Steve Jobs was legendary for his product vision, famously using a 2x2 grid to illustrate his product offerings. Between the Neo, Air, Base M5 MBP, M5 Pro MBP and now the Ultra - I just don’t see the value of a standalone Ultra if it doesn’t replace the MBP. The only way this would make sense is if it is a trickle down design over the next few years whereby say 2028 all MBP will have the OLED panels and thinner design.
We’re expecting Apple to reveal:
- New 14-inch and 16-inch touchscreen MacBook Pro models with OLED displays
- A new iPad mini with an OLED screen
- New iMac and entry-level 14-inch MacBook Pro models powered by the M6 chip
The touchscreen MacBook Pro will of course grab the headlines, although recent reporting has suggested we should tone down our expectations of a much slimmer design. We are, however, still expecting it to be “significantly lighter” than the current models. The new machines will have a Dynamic Island replacing the notch, and are expected to be powered by M5 Pro and M5 Max chips.
The new iPad mini is believed to have the FaceTime camera relocated for landscape rather than portrait use, as well as a revamped speaker system.
Finally, the new iMac and entry-level MacBook Pro models are expected to have an unchanged design and simply be a chip update.
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