Apple execs celebrate iPhone 17, iPhone Air, and more at Fifth Avenue store

Chance Miller | Sep 19 2025 - 7:22 am PT

Apple’s lineup of new iPhones, Apple Watches, and AirPods is now available around the world. Apple is celebrating the launch by sharing a bunch of images from Apple Stores everywhere on its website.

9to5Mac’s Michael Burkhardt paid a visit to Apple’s Fifth Avenue store in New York City this morning to celebrate iPhone launch day. Early reports are that the vibe was lively, with Apple CEO Tim Cook and retail chief Deirdre O’Brien in attendance to meet and greet with shoppers. Apple’s VP of human interface design Alan Dye was also there.

You can visit Apple’s website to check for in-store availability of the new products. There appears to be relatively widespread availability of most new iPhone models available for same-day in-store pickup, though your mileage may vary depending on your location.

Be sure to read 9to5Mac’s reviews of Apple’s new products, too:

Did you head to your local Apple Store to pick up a new iPhone 17, iPhone Air, Apple Watch, or AirPods Pro 3? Let us know what the vibe was like down in the comments.

Looking to trade in your iPhone to upgrade to iPhone 17 or iPhone Air? Be sure to check out 9to5Mac’s official trade-in partner to check how much your device is worth.