Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here.
Apple doubles down on Little Finder Guy, internet rejoices
It has been really interesting to watch Apple’s campaign for the new MacBook Neo.
While it is clearly aimed at younger users who have never had any real contact with the Mac, it is also one of Apple’s most fun campaigns in a long time.
Amid the brain-rot-adjacent TikTok videos of the first run of ads, Apple hosted a livestream featuring an adorable character that the internet quickly dubbed Little Finder Guy.
In the days that followed, there was no lack of 3D models, 3D-printed models (which you can print at home), wallpapers, and other fun creations featuring Little Finder Guy.
And now, Apple has released a new set of videos on TikTok where Little Finder Guy is either the main character, or makes a quick cameo as the videos, like, sort of tell Gen Z users that its tools are like, kinda super useful or whatever.
Top comment by Fats
Interesting … they chose to use different voices for little finder guy.
Watch them below:
get festive!
DND
Garageband
talking to yourself has never been better
glamour
stacks
Apple also seems to be building a profile mosaic with new videos featuring Little Finder Guy, so it looks like more videos could be released soon.
Update, April 2: Apple has posted three new videos to its TikTok account:
you can text on Mac
abc123!!!omg
dear diary…
What do you think of Little Finder Guy? Let us know in the comments.
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