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Avatar for Seth Weintraub

Seth Weintraub

Founder, Publisher and Editorial Director of the 9to5/Electrek/DroneDJ sites.

Seth Weintraub is an award-winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts and love for Silicon Valley tech culture.

It turns out that his hobby 9to5Mac blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google and adding the style and commerce component 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off the assembly line and so began his love affair with the Electric Vehicle and green energy which in 2014 turned into electrek.

In 2018, DroneDJ was born to cover the burgeoning world of drones and UAV’s led by China’s DJI.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger.

Seth received a bachelors degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Hobbies: Weintraub is a licensed single engine private pilot, certified open water scuba diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Wickr/Skype or link at top of page.

More MacBook Core i5, i7 sightings. This time in New Zealand

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This is getting a little silly isn’t it? Apple reseller, Tosh Computers updated their MacBook Pro line yesterday with some pretty mouthwatering new computers.

Released in April(?!) 2010, these are somewhat believable specs for new Core i5 and i7 MacBook Pros which top out at 640GB HDDs or 256GB SSDs.  We especially like getting the Express Card slot back in the 15-inch model.  On the fake side, Nvidia can’t sell 9400M chipsets with Core i5 and i7 processors.  Expect discrete Nvidia Optimus or ATI video cards on Intel chipsets similar to 27-inch iMacs. (Thanks commenter)

But alas, this is probably just a publicity stunt.  Anyway head over to New Zealand (updated w/Google cache, their site taken offline

Best Buy slaps a Core i7 logo on a MacBook Pro

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This is probably just another case of mistaken identity, but Best Buy currently has the current model MacBook Pro published adorning a Core i7 logo.  The rest of the specs are still in line with the current MacBook Pros including Core 2 Duo processors.  Also, other MacBook Pros, even more expensive ones, still have the old Core 2 Duo logo on them.  

Getting a little head of ourselves are we?  

(How far ahead is the question.)

via TUAW and our tipster.  (Sorry we didn’t notice the logo 2 days ago when you sent this

Steve Jobs tells Swedish DJ that the iPad won't tether to the iPhone

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Not content with answering tech questions from Americans, Steve Jobs this week answered a question from all the way over in Sweden.  

The question was a good one, and one we’ve had on our minds as well: 

I’ll keep it short.

I’m Jezper from Sweden, a long time Apple fan, currently about to replace the very last computer at home with a brand spanking new iMac i7. I’m also awaiting the release of the iPad. However, I have one question:

Will the wifi-only version somehow support tethering thru my iPhone?

Two devices, based on the same OS, with already built-in technology to share one data plan suggests a secondary contract could possibly be redundant.

From the look of your keynote, where the iPad sits well between my MacBook Pro and my iPhone, I was hoping the three of them could interact as seamless as possible.

All the best,
Jezper S

Apple patents enforcing commercials during video play

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In the real (not torrenting) world, you have to pay to get video content.  Whether that is by watching ads on Hulu or paying iTunes $1.99 per episode for TV, the content makers need to get paid.  Any other system isn’t going to work in the long run.

Apple, we know, is a friend to record labels, movies studios and TV networks in that they set up systems that make payment easy, and for the most part, transparent and fair.  We now know they are working on commercials too.

Patently Apple today shows that Apple is working on a system that replicates TV commercials for online video.  We’re not exactly sure how this is different from Hulu’s current system (it actually looks quite similar).  In Apple’s system, each bit of a video can only be opened up by watching a ad.  So if you only want to watch the last sequence, you have to watch the ad before it.  Like Hulu.

Apple is also looking for some mobile developer talent to build advertising systems that use CSS and HTML5.

Initially, we thought that this may also tie in with the Quattro Wireless deal (and it still might) but Quattro is much more focused on smaller, mobile ads.

BTW, is that Charlie from Lost up top?

Apple announces US iPad availability on April 3rd, Pre-Orders on March 12th. Late April for 3G and international

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Apple today announced that the iPad would be available from April 3rd (not the March 26th that’d been speculated) and late April for the 3G models in the US.  Global availability (Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK) won’t be until Late April as well.

Pre-orders wil be available from March 12 either at the online store or at an Apple retail store in the US.  Apple also announced the iBookstore would be ready for action on the April 3rd launch and available in additional countries later this year.

Apple’s stock surpassed  all time highs on the news.

 Apple’s press release below:

CUPERTINO, California

iPad network settings revealed

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We’ve enabled a few of the Network System Preferences including getting Tethering settings working with some help from @sonny788

Interestingly, you can see below that tethering by Bluetooth or USB is one of the options.  There is absolutely no chance AT&T allows this to stay the same way for launch, right?

[youtube http://www.youtube.com/watch?v=YLembfp6VpM&hl=en_US&fs=1&]

Mac Developer license falls to $99/year, Mac App Store coming?

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We’re running on pure Ultra 94 Octane Speculation here but might Apple be readying a Mac App Store?

Before you hit the Flame button, hear us out.  Today, after that long outage, the App Store came back up with a survey, a new license agreement and a $99 Mac developer license that replaces the more expensive, tiered programs that were available before. (Sorry, no more hardware discounts!) 

What does this mean

iPhone/iPod touch now control your Pioneer receiver

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The new Pioneer VSX-1020-K receiver was announced today and it isn’t just the next version of Gizmodo’s Battlemodo champ and CNET Midrange editors’ choice, though that does give it some credibility   The VSX-1020-K contains a “Works with iPhone” certification (with free custom Pioneer iPhone app, free) that allows you to connect up your iPhone have your way with your living room sound.  That’s in addition to being able to browse your music on your HDTV. 

It is available for pre-order with a price guarantee at Amazon for $549.  iPhone screenshots below:

Product Features

  • “Works with iPhone” certification (with free custom Pioneer iPhone app, downloaded separately) and front USB connectivity provide iPod, touch, and iPhone users ultimate plug-and-play integration of their Apple products with their home theater
  • Simple connectivity of high-performance HD video, HD audio, portable, internet, wireless, and analog components makes this Pioneer receiver the ultimate A/V control center
  • The latest version of HDMI inputs and outputs provide more HD connectivity options with “future-proof” 3-D capability
  • 1080p video conversion and upscaling ensures the highest quality video from any source–even “legacy” analog and lower-resolution digital video sources
  • High-Power Discrete Transistor (HPDT) multi-channel amplifiers and proprietary Pioneer room calibration technology combine to ensure best-in-class home theater and music reproduction in any home

Here’s the older model getting messed with: http://www.cnet.com/av/video/flv/universalPlayer/universalSmall.swf

iPhone developer site goes offline

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We’ve been holding off on posting this to see if it was just a blip, but now the iPhone developer site has been down over an hour so perhaps something interesting may come up — like the ability to submit iPad apps?  It is about that time if Apple wants to have a good selection of specially designed apps available at the iPad launch.  Anyway.  If anyone sees anything new – shoot us a note in the comments.

We’re back online

Sony planning iPhone and iPad killas: PSPhone and PSPads coming?

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With Sony’s recent offerings (PSP Go sales 50% under estimates) being somewhat below par, it is hard to get excited about anything coming down their pipe.  That, however, didn’t stop the Wall St. Journal from talking about their recent Sony leaks:

Threatened by Apple Inc.’s growing stable of portable devices, Sony Corp. is developing a new lineup of handheld products, including a smart phone capable of downloading and playing PlayStation games, according to people familiar with the matter.  The Japanese electronics giant also has a project under way to develop a portable device that blurs distinctions among a netbook, an e-reader and a PlayStation Portable, or PSP. The device is designed to compete against multifunction products such as Apple’s coming iPad tablet, these people said.

The new devices would take advantage of a new Sony online media platform, temporarily named Sony Online Service.  One of the bigger questions is will they run on the PSPoS or Android or something else?http://s.wsj.net/media/swf/microPlayer.swf

Valve's Steam gaming platform teasing Mac versions

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Those little Mac window icons we found inside of Valve’s Steam gaming platform might not just be skins as some of you thought.  Today, Valve released a slew of teaser ads to various websites around the web (KotakuMacRumorsMacNNShack NewsMacworld, Gizmodo).  Six in all, the ads (pasted below) tease the release of the following Mac games: Half-Life, Portal, Team Fortress 2 and Left 4 Dead. (Via Gizmodo)

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Foxconn suppliers say no delays on 700,000 iPads in March, a million in April

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Digitimes today refutes stock manipulator analyst Peter Misek’s assertion that parts shortages will cause delays in shipping the iPad and possibly a smaller, US-only rollout.

In response to reports that initial volumes of Apple’s iPad in late March will be lower than originally planned and the launch will be only in the US market because production by Foxconn Electronics has been delayed, Foxconn’s component suppliers have said their supplies are on schedule and Foxconn should be able to ship 600,000-700,000 iPads in March and one million units in April.

Foxconn declined to comment publicly, though I think this proxy communication by their suppliers to Digitimes could be construed as such.  

The iPad is set to go on sale on or around March 26th at 6:00pm.

Also: That is a lot of iPads!

Apple pressures labels to abandon Amazon Daily Deal

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Ed Christman at Billboard contends that Apple is pressuring the record labels not to deal with Amazon and their Daily Deal, which allows users to purchase the album at a reduced price one day before it is generally released (on iTunes).

“When that happened,” the executive says, “iTunes said, ‘Enough of that shit.’ “

Sources say that iTunes representatives have been urging labels to rethink their participation in the Amazon promotion and that they have backed up those warnings by withdrawing marketing support for certain releases featured as Daily Deals.

In response, label executives at Capitol, Capitol Nashville and Jive recently opted against participating in Daily Deal promotions they had been considering for Corinne Bailey Rae

Will the iPad make emergency calls? Regular calls?

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From the iPad SDK, it looks like the iPad can make emergency calls.

The above was easily achieved by enabling a passcode lock, and then entering it incorrectly about 5 times. You can then slide for a emergency call.

We’re not sure why Apple included this functionality, but it may be related to FCC regulations that all wireless “phones” be able to make emergency calls, even if the phones aren’t currently active or even assigned a number.  

If the iPad can make emergency calls, it likely has the ability to make normal calls, though we’d seriously doubt that Apple wants calling to be part of the iPad experience (or compete with the iPhone).  Hopefully Apple will let Vonage, Skype and other VoIP applications on the iPad, however.

Some observations about this Apple-HTC patent lawsuit

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  • If you think this isn’t really a suit aimed at Google, you are kidding yourself (Android Nexus One and myTouch cited in the brief ).   By going after HTC, is Apple trying to scare manufacturers away from Google’s Android?  Wouldn’t Palm have been a better choice since they make both the hardware and the software in their devices?  Can’t HTC just say that they make hardware and none of the software stuff applies to them?  “Go bother Google!”
  • Was Steve Jobs’ Town Hall meeting where he called Google’s ‘don’t be evil’ mantra BS a call to battle? “On Google: We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says.” was he readying the troops for this?
  • The suite comes a month to the day after Google enabled multi-touch on its flagship Nexus One phone.
  • As a long time Apple-watcher this has some parallels to the Microsoft/HP lawsuit of the 1990’s.  But those were about copyrights.  This is about patents.  Much easier to prove and win/settle patent disputes.
  • Apple hired Bruce Sewall to be their General council last year.  Sewall was part of the team that represented Apple vs. Microsoft in the 1990s and lost.  He’s also spent time with Intel doing anti-trust government litigation.
  • Are lawsuits what Steve Jobs’ $40 Billion war chest are for?  Is that what the big plan is? 
  • Why hasn’t Palm gotten hit?  Perhaps because they aren’t a threat?  Palm was who Tim Cook was saber-rattling against when he said Apple would defend its patents…weren’t they?  What about RIM?
  • Google didn’t enable Multi-touch on Android in the US specifically so they wouldn’t get sued (Apple ‘asked them not to’).  Is this what kept them out of trouble or is it only a matter of time before they become roped into all of this?
  • Are all of those people (myself included) who said “If you can’t beat them, sue them” when Nokia sued Apple going to change their minds?
  • The patents in dispute range from Object Oriented Programming techniques from NeXT in 1995 (Which is apparently still a wholly owned subsidiary of Apple’s) to the “Swipe to unlock” patent which is a month old today and all points in between.
  • It is a good time to be a technology IP lawyer in the valley (unless you value family time).  You’ve got the three of the world’s biggest mobile companies squaring off against each other (with Kodak thrown in) and all of the rest in a scramble to protect themselves.  It will be interesting to see if the ITU or Govt. orgs

RedEye mini turns your iPhone into a universal remote control, requires OS 3.2

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Here’s an interesting product for an interesting OS.  The RedEye Mini plugs into your iPxx headphone jack and, with a downloadable app, turns your little Apple device into a programmable remote control.  You can set up macro buttons and even set gestures to do your AppleTV/BluRay bidding with full multitouch and accelerometer support.    

The price: $49. 

Interestingly, it requires OS 3.2, which would seem to be coming rather soon now, wouldn’t it?  With iPad’s release on March 26th

Apple sues HTC for patent infringement (Updated with specifics)

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Updated with exact claims from Engadget below:

You were wondering why Google was hesitant to put multi-touch on those HTC Android handsets in the US?  

Apple’s lawyers.  

Today Apple announced they were suing HTC for infringing on 20 Apple patents related to the iPhone’s user interface, underlying architecture and hardware.   Google wasn’t mentioned but this is just the latest (and biggest) escalation of the battle of Silicon Valley behemoths. 

Steve Jobs said: