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Seth Weintraub

Founder, Publisher and Editorial Director of the 9to5/Electrek/DroneDJ sites.

Seth Weintraub is an award-winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts and love for Silicon Valley tech culture.

It turns out that his hobby 9to5Mac blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google and adding the style and commerce component 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off the assembly line and so began his love affair with the Electric Vehicle and green energy which in 2014 turned into electrek.

In 2018, DroneDJ was born to cover the burgeoning world of drones and UAV’s led by China’s DJI.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger.

Seth received a bachelors degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Hobbies: Weintraub is a licensed single engine private pilot, certified open water scuba diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Wickr/Skype or link at top of page.

What is Apple's "Joint Venture"?

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Today, Patently Apple details a new Trademark that Apple is pursuing called ‘Joint Venture’.  At first glance, it would seem that Apple is prepping a Apple-Small Business relationship concept where it helps with IT repair, training and services, likely for a fee.  The trademark has also been filed in China and contains the following verbiage:

A International Class 035: Retail store services featuring computers, computer software, computer peripherals, and consumer electronic devices, and demonstration of products relating thereto.

International Class 037: Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services relating to all the aforesaid.

International Class 041: Education and training services, namely, personal instruction and conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics; arranging of exhibitions, seminars and conferences; arranging professional workshop and training courses; providing on-line publications in the nature of newsletters in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics.

International Class 042: Technical support and consulting services pertaining to computer hardware, computer peripherals, computer software and consumer electronics; troubleshooting and computer diagnostic services for computer hardware, computer peripherals, computer software and consumer electronic devices; consulting services in the field of selection, implementation and use of computer hardware and software systems for others.

If so, this would be a big deal.  As of now it is just a trademarked concept.

HDMI coming to Mac Minis?

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Perhaps this is a bit obvious, but today Appleinsider goes forth and says that future Macs, specifically the Mac Mini (which they declared as dead two years ago) will this year have HDMI ports.  

They further mention that these unreleased Minis have Nvidia’s next generation MCP89 chipsets (vs. current MCP79-GeForce 9400M) which aren’t licensed to use Intel’s Core i3, i5, i7 lineup of processors.  That would mean that the Minis are going to stay in the Core 2 Duo range of processors or that this design is going to get scrapped for an Intel chipset design.

Current DisplayPort Macs can get HDMI-out with various inexpensive adapters both with sound and without.

The move would also give the Macs-with-BluRay idea some more hope.

Guy with Apple Store step gets threatened by contractor, triples his money

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Updated 10am ET to reflect that Contractor is going after the seller

Gizmodo today runs a post by the guy who tried to sell one of Apple’s 5th Avenue Store Stairs on eBay. The eBay posting was taken down one day into bidding without a word about the circumstances.  Until now.

A year and a half ago, I was an Apple employee at the Fifth Ave flagship store. In that time, there was a silly, unfortunate accident. A woman came down the magnificent spiral staircase, and dropped a Snapple bottle…After bouncing once or twice, the bottle severely cracked one of the steps. Since these steps are so well engineered, the structural integrity of the step wasn’t compromised, but it was certainly a cosmetic problem. Later that month, four or five very big men came to replace the step with a new one. After they were finished, and the steps that were replaced were out on the curb, I left the store. Off the clock and in civilian clothes, I asked the contractors who were there on behalf of Seele, the manufacturer, if I could have a step. “It could be a collectible some day,” I said. They, of course, saw no problem with it, and even collectively helped me lift it into a vehicle. That is the story of how I came to be in possession of a step from the spiral staircase at Apple Fifth Ave.

First of all, a $10,000 stair that can be destroyed (as in needs to be replaced) by a Snapple bottle dropped from waist height may need some re-thinking.  That might be why Apple and the contractor would like this stair to be swept from existence.

Apple, who is obviously putting pressure on the contractor to get the stair (which is patented) back, could have just bought the thing at the “Buy-it-now” price of $2500.  The contractor also could have made the purchase and cut their losses.

Now, they’ve gathered more publicity and therefore bidders to the new auction, which by the way is at $6300 as we speak, much more than double the “Buy-it-now” price of the original auction.  

If Apple wants it back now, they are going to have to pony up

iPad's A4 is built on an ARM Cortex A8 processor, not A9 multi-core?

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Jon Stokes at Ars has an interesting take on the iPad’s A4 processor.  He says it doesn’t have ARM’s next-generation Cortex A9 design which supports multicore processors.  Instead, he contends that it is a single-core ARM Cortex A8 design which is along the same lines as the current iPhone 3GS, iPod touch as well as the Palm Pre, Droid, etc.

As I watched the videos and read the reports of the iPad in action at the launch event, I was thoroughly convinced that the device was built on the out-of-order Cortex A9, possibly even a dual-core version. But it turns out that the the A4 is a 1GHz custom SoC with a single Cortex A8 core and a PowerVR SGX GPU. The fact that A4 uses a single A8 core hasn’t been made public, but I’ve heard from multiple sources who are certain for different reasons that this is indeed the case. (I wish I could be more specific, but I can’t.)

Stokes speculates that Apple’s performance gains are likely the results of the chopping off I/O and camera components from the design (other companies get these generic chips with everything in them).  He contends that the reason Apple hasn’t released any information on the A4 is because there is no “wow” factor to it. (10 hours of video on a bright 10-inch notwithstanding)

NVIDIA was the first to announce a high production ARM Cortex A9 based processor which should be getting put inside the Boxee Box from Dlink soon.

Top Ten Hints of all time from outgoing MacOSXHints.com founder

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Rob Griffiths, the founder of our favorite Mac tips website, MacOShints.com is leaving  to join a company called Many Tricks.  Before he leaves, he drops his top ten favorite tips of all time, which we’ve pasted below.  Good luck to Rob and here’s to hoping Macworld can find a worthy successor. 

  1. Run a screensaver as your desktop background: This one is still my all-time-favorite hint for showing off the power of OS X. It lets you run a screensaver as your desktop

Associated Press announces paid iPad subscription service

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Today, the Associated Press announced that they will be offering a paid subscription to their content for their readers with iPads, though the service may start out as a free app.  We’re not quite sure how this will differentiate itself from the free AP feeds that are already available on the Internet and wonder what the incentive would be to pay for a special AP app.

This will be one of the first moves for the news agency’s new AP Gateway division.

“AP Gateway will serve as the launching pad for new products and services from AP and other interested news publishers.”

The new applications for delivering content immediately will be available throughout the ecosystem of recently announced mobile reading devices such as the iPad. It has not been said yet how much this service would cost or if Apple will be taking its standard 30% cut of the profits. Currently the Associated Press offers a free push notification-based application on the iPhone App Store.

via MacObserver.

 

Parallels releases Server 4.0 for Mac Bare Metal Edition

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Parallels today announced an addition to their MacOSX Server virtualization lineup. Parallels Server 4.0 for Mac Bare Metal Edition allows you to run virtual machines on your XServe or Mac Pro without installing OSX Server on the machine first.  Older versions of Parallels Server for Mac ran on top of OSX.

The elimination of OS X as the primary OS cuts un-needed overhead, giving administrators the ability to add more virtual machines, including MacOSX Server.

More information here including a downloadable trial. 

Parallels Server 4.0 for Mac Bare Metal Edition is the first Parallels solution that can be installed and used on bare Apple hardware. Simple to install and simple to administer, Parallels Server 4.0 for Mac Bare Metal Edition is a cost-effective, fully supported server virtualization solution that is certified to run on bare Apple Xserve.

Simplicity. Savings. Scale.

With Parallels Server 4.0 for Mac Bare Metal Edition you can

Palm Pre gets Adobe Flash update today?

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Following yesterday’s bad news, Palm today announced that their Pre devices would receive a WebOS 1.4 update today, which includes Adobe’s Flash 10 player. The change log notes that “full Flash 10 support will require an Adobe plug-in which will be available shortly from the Palm App catalog”.  It will be interesting to see how well Flash works on the Pre and how well recieved it is by its owners.  

If we have any Pre owners reading, we’d like to know how/if Hulu performs on the Pre.

Steve jobs reportedly told Wall St. Journal execs that the inclusion of Flash on the iPad would take the battery from 10 hours to 1.5 so the battery toll on the Pre will be closely watched.

The Sprint page has since been taken down but not before Boy Genius could paste it into a post.  

The upcoming Apple vs. Flash battle

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The Wall St. Journal this morning had a short synopsis of Adobe Chief Executive Shantanu Narayen’s talk at the Goldman Sachs technology conference this week.  That’s the same conference where Tim Cook spoke yesterday.

He spoke on his view of why the iPad wasn’t equipped to play Flash:

Narayen said Apple’s decision likely had everything to do with its business model as it tries to keep a proprietary, closed system so everything goes through its iTunes store, and has nothing to do with the Flash technology. He said about 85 of the top 100 Web sites in the world use Flash, and 75% of the video on the Web today is in Flash, including Google Inc.’s (GOOG) YouTube, News Corp.’s (NWS) Hulu and broadcasters such as ABC and Fox.

Earlier this month, Jobs reportedly told Wall Street Journal execs that if the iPad used Flash the battery life would go from 10 hours to 1.5 (has Apple been testing this?).  

But is it all about technology?  Perhaps Adobe’s CEO is partially right.  Even if Flash ran efficiently on the iPad and weren’t full of security holes, Apple might balk at having other ways to get applications on the iPhone.  Certainly, Flash/AIR developers would rather write applications once and do updates online rather than have to reprogram their Apps to work natively on the iPhone.  Those apps would run on Android devices and any other devices that run Flash.  

The first mobile devices with Flash won’t run well.  Batteries will drain fast, they will crash a lot and they won’t be capable of performing anywhere as well as native applications.

Over the next year, however, things will change.  Flash will become more efficient

News from Apple shareholder meeting: Apple opening 25 Stores in China

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(Beijing Apple Store)

Apple plans to add 25 stores in China over the next two years according to Fortune, who’ve been following the Apple shareholder meeting today.  Tim Cook said this week that Apple had plans to open 50 stores this year and it appears that half of those will be in China.

Apple seems to be taking China very seriously lately, especially with handset rival Google in limbo there after the hacking fiasco.  Although Apple had a slow start with the iPhone in China, they’ve been ramping up efforts there considerably.

 

Apple fixes Aperture 3

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According to the Loop, Apple has updated its new Aperture 3 application which among other things fixes that pesky memory leak chronicled earlier this month.  Other fixes (there are many):

 

 

  • Upgrading libraries from earlier versions of Aperture
  • Importing libraries from iPhoto
  • Importing photos directly from a camera
  • Memory usage when processing heavily-retouched photos
  • Face recognition processing
  • Adding undetected faces using the Add Missing Face button
  • Printing pages containing multiple images
  • Printing photos and contact sheets with borders and metadata
  • Editing photos using an external editor
  • Display of images with Definition and Straighten adjustments applied
  • Zooming photos in the Viewer and in the Loupe using keyboard shortcuts
  • Accessing Aperture libraries on a network volume Selecting and moving pins on the Places map
  • Adding and editing custom locations using the Manage My Places window
  • Switching between masters when working with RAW+JPEG pairs.

 

This update is recommended for all users of Aperture 3.

 

 

Apple shareholder meeting tomorrow: Jobs attending, Jung now Co-Lead Director

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Apple is having its annual shareholder meeting tomorrow in Cupertino. Apple CEO, Steve Jobs is expected to attend and possibly answer some shareholder questions according to Reuters.  Jobs was obviously absent from last year’s meeting when he was getting a liver transplant but has made every other one since he came back to Apple in 1997.

Bloomberg notes that Andrea Jung is the new Co-Lead Director, as of this past December, replacing Mentor-to-Jobs and former Intuit CEO, Bill Campbell.  

We’ll have coverage of the event tomorrow should anything interesting come out of it.