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Seth Weintraub

Founder, Publisher and Editorial Director of the 9to5/Electrek/DroneDJ sites.

Seth Weintraub is an award-winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts and love for Silicon Valley tech culture.

It turns out that his hobby 9to5Mac blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google and adding the style and commerce component 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off the assembly line and so began his love affair with the Electric Vehicle and green energy which in 2014 turned into electrek.

In 2018, DroneDJ was born to cover the burgeoning world of drones and UAV’s led by China’s DJI.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger.

Seth received a bachelors degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Hobbies: Weintraub is a licensed single engine private pilot, certified open water scuba diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Wickr/Skype or link at top of page.

LA Times: Apple blurs the lines between business and personal

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The LA Times posted an interesting story on the iPhone and iPad in business this weekend.  In a nutshell, Apple is winning over many corporate converts because it is good enough as an emailing device but does so much more (sidenote: see here on 23 devices that an iPhone replaces)…

For decades Apple has been the specialist in consumer electronics, with its iPod music player and Macintosh personal computers. It has never been more than a niche player in the corporate market. Lately, though, the Cupertino, Calif., company is putting forth a novel argument: When it comes to smart phones and tablet computers, the distinction between a home and office device is becoming less necessary. “We’re not developing two different lines like many companies do with enterprise versions and consumer versions,” Apple’s chief operating officer, Tim Cook, said in an October conference call with investors. “This is another part of our simplistic approach to things that I think will pay us great dividends, and it’s already starting to do so.”

And an interesting case study on iPads vs. laptops.  This is the walled garden paying off:
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Bloomingdales gives away iPads with $1500 purchases

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Fortune notes a free iPad offer at Bloomingdales next weekend.  The ad was posted in the Sunday NYTimes and has the following stipulations:

“A seriously special opportunity, next weekend only — take home a free iPad with almost any $1500 purchase in Y.E.S. One eachwhile they last. And hurry — supplies are definitely limited.”

If you were going to drop $1500 at Bloomingdales this holiday season anyway, it might make sense to join the stampede next weekend.  Full ad here.
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New iPod Shuffles: $41. iTunes Gift cards 20 percent off

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A stocking stuffer from the Toys Section:

Amazon.com offers the current-generation Apple iPod shuffle 2GB MP3 Player in Silver (pictured), BluePinkGreen, or Orange for $41 with free shipping. That’s the lowest total price we could find for this 4th-generation iPod shuffle by $5. This model features VoiceOver, playlists, a rear clip, up to 15 hours of playback, and more.

Also, Target offers 4 $15 iTunes gift cards for $48 (do the math).  *Note, they don’t ship for 2-4 weeks
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Norman Foster to design Apple's new campus called 'Apple City'


Masdar, Abu Dhabi

El Economista reports (English)that renowned British architect Norman Foster is hard at work designing Apple’s new campus in Cupertino.  The 100 acre campus was picked up from HP last month for a measly $300M.

The architect has some pretty incredible plans, including an underground tunnel system linking the two campuses (called it). In fact, the entire road transportation system will operate through a network of tunnels (tubes?) that will clear the surface areas for green. “The buildings which will house the engineers and R&D will also be multifunctional and will incorporate cutting-edge technology in materials and equipment as well as renewable energy resources,” according to the report.


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Precursor to the iMac goes on eBay for $25,000

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The computer that saved Apple, the original Bondi Blue iMac had to get its inspiration from somewhere.  Floating around Apple at the time must have been some these old translucent Mac SE’s that were given to designers so they could see what was going on inside these machines without opening them (opening these with the exposed CRT is a bit dangerous).  Perhaps Jony Ive and Jon Rubinstein had seen these as inspiration for what would become the Bond Blue iMac.

One collector certainly thought so. Today, this Mac SE went on eBay for $25,000.  (via Giz)

What replaces the Xserve?

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Apple caused quite a stir when it announced the discontinuation of its Xserve line on November 5th.  Mac IT departments immediately went scrambling for new solutions.  Apple officially offered up a faster Mac Mini as a low end replacement and the Mac Pro as a high end replacement, both with Snow Leopard Server installed.  IT professionals who maintain data centers small and large know that these aren’t complete solutions compared to the density of the Xserves.

So, what is everyone doing?  CNET quotes the Enterprise Desktop Alliance that says about a third of Xserve shops will be migrating to other hardware within the year.  That reaction might be a little extreme for Apple because we’ve heard that Apple has been sending out reps to quell the exodus.

One Apple Enterprise shop we spoke to said that Apple’s System Engineers have been on a campaign to assure that Apple has another solution in the pipeline beyond what they’ve announced.  There wasn’t an exact timeline of release but there was an indication that when the Xserve inventory runs out, the new product will be released.  That means a new Enterprise product could be ready in February.
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Toys: 500GB Portable Robot Hard Drive – $50

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From the Toys section:

Amazon.com offers the Western Digital My Passport Essential 500GB Portable USB 2.0 External Hard Drive, model no. WDBAAA5000AD6-NESN, for $49.99 with free shipping ($0.10/GB). That’s $10 under Western Digital’s own Black Friday offer and the lowest total price we’ve ever seen for this limited-edition hard drive, which features robot graphics. (It’s also tied as a price low on any 500GB Western Digital My Passport Essential drive.)
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Apple discontinues compact wired keyboard

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It looks like Apple has lopped the compact (number pad-less) wired keyboard from the Apple Store today.  No reason was given but if you are into that sort of thing you may want to head over to Amazon and stockpile a few for $47.

When the number pad-less keyboard was introduced alongside upgraded iMacs in March of 2009, we were pretty sure the number pad keyboards were on the way out entirely.  Perhaps people kept buying the bigger ones and left the smaller ones on the shelves forcing Apple to reverse course.

Have we mentioned that we’d like to see a combo keyboard/trackpad yet?  (via Appleinsider)


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RIM hopes to improve BlackBerry interface by hiring guys behind original Android interface?

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Update: after seeing their video I am having second thoughts:

[youtube http://www.youtube.com/watch?v=bOGmnnGpoqg&hl=en_US&feature=player_embedded&version=3]

Talking about skating to where the puck was shot from:

Hoping to shake its reputation for aging or otherwise unappealing mobile interfaces, Research in Motion is bringing in some new design talent. The company has acquired The Astonishing Tribe (TAT), the Swedish design house behind the original Android interface.


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Djay App for iPad released

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Macrumors reports that the djay iPad app has hit the App Store ($19.99).

The app provides a virtual turntable interface that allows scratching and multiple controls as well as full access to the iPod music library stored on the iPad. It is optimized for iOS 4.2 with multitasking and background operation capabilities.

The app’s features include:

– Realistic low-latency turntable interface
– Automix mode with automatic transition control (Fade, Backspin, Reverse, Brake, Random)
– Live Recording (with built–in organizer for recorded performances)
– Seamless AirPlay integration (wirelessly transmit your mix to Apple TV or AirPort Express station)
– Pre–Cueing (with optional headphones adapter)
– BPM analysis with automatic beat and tempo matching
– Full visual waveform with beat–synchronized scrubbing
– High–quality scratching
– Mixer, Tempo and EQ controls
– Pitch–Bend
– Cue Point Trigger

[youtube=http://www.youtube.com/watch?v=KARq9YU1_B8&w=640&h=390]


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Apple Patents a Light-Peak-ish MacBook docking connector

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If you were going to build a docking system based on Light Peak, what would it look like?  Patently Apple dug up this ^.  Initially, we were like “why would you want to have USB ports at the power brick?”  But this contraption leaves the MacBook’s ports open for exploitation for non permanent USB usage.  The other stuff; Ethernet, Mini Displayport (né DVI) might all make sense to have tucked away behind the desk with the power adapter.

OK, we’re convinced.  Sign us up!


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Verizon goes live with 4G LTE site

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For right now there are just USB modems (no phones or Mifi).  Verizon’s 4G network will launch on Dec. 5 in 38 “major” metropolitan areas, including New York, Chicago, LA, San Francisco, Silicon Valley, Seattle, Boston, etc.  (Sprint could take a lesson on rollout priorities having just released 4G in NYC last week, yet having Omaha covered for almost a year).  Verizon will include two plans: 5 GB for $50 per month, or 10 GB for $80 per month, both with $10/GB overage ‘fees’. (Quotes because it is the same rate as the $50/5GB plan)

It ill be interesting to see 4G Mifi iPad data plans when they come about.  Since the iPad 2 doesn’t utilize voice and will likely be a Verizon product as well, it will be a candidate to have LTE radios too.  Verizon via BGR and SAI.
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Jobs: Airplay for Safari and 3rd party apps coming in 2011

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Remember last week when we showed you a Cydia App that enabled Airplay for all devices? Based on the ease of getting it to work at the time we said:

This is big because it means Apple could easily (and will likely) enable [Airplay for all apps] in future versions of the iOS.

Today Steve Jobs went on record (more or less) saying that indeed Apple is planning to build it into Safari and the SDK.

Until then, there are the hacks.
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Richard Branson talks about his iPad magazine and dinner with Steve Jobs

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Interesting conversation with opinions on Rupert Murdoch, the future of publications and the new Project app from Virgin. Also dinner with a certain Apple CEO.

http://i.cdn.turner.com/money/.element/apps/cvp/4.0/swf/cnn_money_384x216_embed.swf?context=embed&videoId=/video/news/2010/11/30/n_branson_ipad_mag.cnnmoney

Flash? Complain here.
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iPad now free in Japan with $56/month plan

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Here’s the story.  The short of it is that Softbank is giving away free 16GB 3G iPads with two-year data plans.  At ¥4,725 ($56)/month, that is $31 over the 2GB AT&T rates.  So $31×24(months)= $744.  A 3G iPad costs $629 in the US.  So roughly $115 to defer the purchase price over two years.  Not a bad deal at all.

How many of you would buy in if AT&T/Verizon did this?


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