30th anniversary Stories February 3, 2014

Apple’s celebrations of the 30th anniversary of the Mac are continuing with a 90-second video added to the Apple.com homepage today. The video was filmed on the anniversary itself.

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

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30th anniversary Stories January 24, 2014

A tip we’ve received from an Apple Store employee indicates that Apple will be putting up celebratory LED window displays at Apple Stores, showing a stylised ‘3’ and a ‘Happy birthday, Mac’ message. iPhones and iPads in the window will reportedly be removed. The graphic came via special SD card.

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Happy 30th #Apple!

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Boxes of special t-shirts have arrived for the occasion (photo below the fold) …  expand full story

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