Apple ad Stories February 15

Comical iPhone XR ad shows off Portrait Mode Depth Control: ‘Did you bokeh my child?’

Apple has today rolled out a new ad titled “Bokeh’d” focused on the computational bokeh effect found on iPhone 7 Plus and later. With newer iPhone generations, users can adjust the amount of bokeh.

Apple ad Stories December 13, 2018

Apple’s television advertisements have earned three places on Adweek’s 25 Best Ads of 2018 annual list, which highlights the best media ads ranging from print to film. Apple’s highest spot ranking on the list, #2, was for its Spike Jonze directed-critically acclaimed ‘Welcome Home’ ad.

This isn’t the first time the company has seen massive celebration over the HomePod advert, with Adweek previously conducting a highly featured behind-the-scenes video.

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Apple ad Stories November 20, 2018

Apple has released its annual holiday ad, and — unlike previous years — Apple has chosen to go with a fully animated video this time around. Rightfully titled “Share Your Gifts”, this year’s holiday ad focuses on everyone’s individual talents with almost no Apple product placement (save for an animated, stickered MacBook seen in the opening).

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Sylvania HomeKit Light Strip

Apple ad Stories November 19, 2018

Latest iPad Pro ad touts five reasons it should be ‘your next computer’

Apple has today released a somewhat controversial ad, titled “5 reasons iPad Pro can be your next computer”. The iPad Pro is a powerful machine, but can it replace your traditional computer?

Apple ad Stories February 1, 2016

After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …

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Apple ad Stories June 1, 2015

Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:

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