ad campaign Stories February 1, 2016

After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …

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ad campaign Stories June 1, 2015

Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:

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ad campaign Stories May 6, 2015

Update: Apple has uploaded its new “Change Everything” ad to YouTube, as well. It’s embedded below.

Apple has debuted its newest iPad marketing campaign, “Change Everything,” with a 1:30 commercial and a new website highlighting the apps that change the way people go about their daily lives. The ad starts off with a list of things that have changed since the release of the first iPad, such as small businesses and education.

From there the commercial demonstrates a variety of applications and accessories that have augmented the way people connect, learn, and conduct business, and enjoy their lives…

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ad campaign Stories April 15, 2014

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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