shot on iPhone 6 Stories February 8, 2016

Tim Cook finds himself receiving Twitter snark over motion-blurred Super Bowl photo

Update 1: As of 9th Feb, the tweet has now been deleted. Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.

shot on iPhone 6 Stories February 1, 2016

After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …

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shot on iPhone 6 Stories November 6, 2015

‘Shot on iPhone 6’ photographers surprised with physical photo books from Apple

Apple’s Shot on iPhone ad campaign was largely deemed a huge success, with the campaign taking home the top prize at the Cannes Grand Prix festival over the summer. Separately, a photo featured in the campaign won its own Cannes Lions award. Now, Apple is rewarding those photographers who had their iPhone-shot pictures featured in the campaign.

Apple today has surprised Shot on iPhone photographers with physical photo books featuring the images featured in the campaign. Participants in the ad campaign are receiving packages with the photo book, as well as a pair of plain white gloves, presumably meant to wear while the handle the cloth photo books. The books are all white and titled “The Gallery.”

One photographer who received a book, Brendan Ó Sé, of Cork, Ireland, said the books were a complete surprise. “It was totally out of the blue,” he said. “Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.” (via Cult of Mac).

The Shot on iPhone World Gallery showcased images from 162 users and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries and included videos as well. Photographs that were included in the campaign were also featured on various billboards and buildings around the world. 

shot on iPhone 6 Stories July 9, 2015

Apple updates “Shot on iPhone 6” campaign with five new videos

[youtube https://www.youtube.com/watch?v=dpvWYP3xztg]

Apple has published five new “Shot on iPhone 6” videos to its website and YouTube channel. The videos were filmed by iPhone owners in four different cities across the world: Anchorage, AK; Haleiwa, HI; Salar de Uyuni, Boliva;  and two from Hewiia, Papua New Guinea.

Apple debuted the award-winning campaign earlier this year with a handful of photos and videos taken on the latest iPhone model and has continued to update it with new entries over the past four months.

You can watch the other new videos below.

[youtube https://www.youtube.com/watch?v=ufEngqJi5pI]

[youtube https://www.youtube.com/watch?v=2yvIl1Js3i0]

[youtube https://www.youtube.com/watch?v=WAu9VxuE29A]

[youtube https://www.youtube.com/watch?v=8aAab7gxbEg]

shot on iPhone 6 Stories June 23, 2015

Apple first launched its Shot on iPhone 6 ad campaign earlier this year to showcase photographs taken by users with their iPhone. The shots were shown in Apple’s World Gallery and were taken from various areas around the world. Now, Apple’s World Gallery campaign has taken the top prize in the Outdoor Lions category at the Cannes Grand Prix festival. The World Gallery images were shown off on billboards around the world. 

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