apple ads Stories February 1, 2016

After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …

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apple ads Stories July 1, 2014

IFO Apple Store reports that Apple is revamping its back-lit in-store photo panels, replacing its signature white-background product shots with visuals inspired by its recent advertising. Out are clean, sterile close-ups of the products, and in are colorful visuals showing what people are doing with the products.

The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics …

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apple ads Stories June 10, 2014

Apple’s latest TV ad for iPhone 5s

Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.”  expand full story

apple ads Stories January 22, 2014

Sad but (probably) true …

Sadly, the bottom chart is probably more true than the top one.

A humorous response to Apple’s poetry-themed iPad ad.

apple ads Stories September 22, 2013

During tonight’s Emmy Awards, Apple has aired a new iPhone 5c ad. The new TV commercial is identical in style of the ad that Tim Cook played during the September 10th media event, but it is shorter in length and has a few new scenes. A few versions of the ad are below.

In the past couple of weeks, Apple aired two other ads for the iPhone 5c, but the company is yet to promote the iPhone 5s on TV.

Also today, Apple uploaded the full footage of the September 10th iPhone event to YouTube. The embed for that is below:

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