As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6’ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.

In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …

Apple launched this campaign on Sunday, conveniently timed to coincide with Samsung’s Galaxy S6 announcement. You can see the full range of photography, and the apps that were used to make them, on Apple’s website. The apps used comprise the iOS Camera app (obviously), VSCO Cam, Instagram, Filterstorm Neue and Snapseed.

Tell us in the comments if you’ve seen the ads near you!