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Andrew Ambrosino

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Designers render beautiful future Apple TV using Apple Watch, iPhone 6 design cues

What would it take to evolve the Apple TV from a plastic $69 puck into a covetable device worth a premium asking price? A design collaboration between designers Martin Hajek and Andrew Ambrosino provides some compelling answers, borrowing Apple Watch and iPhone 6 design cues to re-imagine the Apple TV as a two-tone, metal-clad box with a matching color touchscreen remote. The remote can be used for basic icon-based navigation of the Apple TV’s apps, or flipped over to reveal a basic game controller.

While completely different from the actual fourth-generation Apple TV expected to debut tomorrow at Apple’s special event in San Francisco, Hajek and Ambrosino’s renderings suggest an alternative reality where Apple could convince people to pay $300 for a set top box. Black and silver or white and gold versions are shown in the gallery below, each with interesting button designs…


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