Mobile apps to become a $50B industry this year, $100B by 2020 – App Annie
Data from App Annie suggests that global mobile app revenue will hit $50B this year, and $101B by 2020. Total annual downloads will rise from 111B last year to 284B by 2020.
Apple’s iOS is set to retain its store leadership by gross revenue over the five-year period, while Google Play and third-party Android stores will expand their lead measured in downloads due to wider proliferation of devices.
The forecast was made a month after Apple announced a new record for App Store sales, hitting over $1.1B revenue in just two weeks of the holiday season.
App Annie suggests that China will overtake the U.S. in app revenue in the first half of this year, and cites good evidence for this …